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Intellectual property AUSCO - Hypothetical case study
Intellectual property AUSCO - Hypothetical case study AUSCO - Hypothetical case study |
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Page 2 of 2 AUSCO has strong elements of entrepreneurship (by hiring experience and distributing authority to it) Further, in providing its people with the freedom to take on greenfields projects and at the same time, leverage its document management technology so existing work can be shared, there is a strong element of a learning strategy. AUSCO also draws on an Environmental approach to strategy – that is, responding to the environment as it unfolds. 
AUSCO has applied entrepreneurship to a learning and environmentally
aware and responsive set of strategies to great effect. This case study
is based on a real client running a great business, very focused on
delivering professional excellence in its work. What can be learned from AUSCO? To be fair, there is a bit more information needed. AUSCO's organic growth, whilst rapid and successful in a market segment that was also growing rapidly, had also created inefficiencies and some anarchy – both of which were fragmenting effort. To continue on this path would likely see destruction of value, potentially rapidly as the market growth slows and competitive pressure increase. Already, some of AUSCO’s competitors are outperforming it on financial criteria and also growing larger. Some markets were growing faster than AUSCO is growing in them. This absence of comparative analysis enabled AUSCO to ignore threats until they have destroyed value. Finally, whilst the most experienced leaders of the organization could legitimately point to the validation of their ‘gut feel’ over a decade or more, with devolved authority, ‘gut feel’ was also being applied by far less experienced and proven people. With the whole story, it becomes easier to understand the situation. AUSCO is succeeding and has a strategy in place.  However, the
diversity in its strategic thinking and planning is too limited. Blinded by both recent success and in a fight/flight frame of mind in relation to succession, acknowledging risks and handling change, the organisation is weakening. Many
powerful insights are to be gained by applying different perspectives
and strategic approaches – both the ones being used by AUSCO and
approaches not yet being used by AUSCO. This is the unique value of T | M | G. TMG identifies what you are doing and what you are not. T | M | G broadens the thinking, stimulating new perspectives. Our approach is designed to fully value and advance what is working, but at the same time, help clients discover as yet untapped ways to advance further, faster. To do this requires tremendous diversity of thinking and the ability to contemplate multiple interlinking scenarios and influences. Using T | M | G makes it more possible, much sooner. This case study is hypothetical. Any resemblance between this and any organization or people you know will be pure coincidence. Add this page to your favorite Social Bookmarking websites 
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www.tmgconnect.com.au
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Melbourne 03 9010 9010
Fax: 03 9857 3733
Snail Mail: PO Box 698
Balwyn North - Victoria 3104
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